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Keyword search limitation

The biggest limitation in the e-commerce industry today is the burden placed on the consumer to choose and then fine- tune a keyword that accurately identifies or describes the product they want. Even though a great deal of work went into trying to add intelligence to keyword search box, it is still not up to the task. If the keyword is chosen right, the respective search engine’s algorithm will fish out relevant results. If not, consumers will have to iterate…

Irrelevant online products Alerts

Have you ever tried to set precise products alerts when you were looking for jeans, for a rental or a job ? How come that there is always lots of sorting to do when you get an alert or a notification ? Why can’t you just set filters right ? In my experience, 9 in 10 alerts get immediately deleted. Example: looking for an apartment For exemple, I am looking for an apartment in beautiful city of Aix-en-provence, south of…

E-Commerce Search Usability

Baymard Institute published a rare study about E-Commerce Search Usability, including a usability benchmark of the search engines of 50 top e-commerce sites reviewed across 60 usability heuristics. In a previous post, I already mentioned their interesting report on Product Lists & Filtering Usability. This report on e-commerce search usability is intended to inquire more broadly, as it includes filtering but also much more (autocomplete, results layout, results logic & guidance, etc.). It ranks top sites, like amazon, Walmart, Sears,…

Site Search, On-site Search or Internal Search ?

When typing “site search in google”, the results are mostly about web search (SEO). Very few results concern on-site search (or internal website search) and they mostly date 3-4 years ago or more. And among those, the majority is about the search box, not the filtering an sorting options. Why is it difficult to find some interesting articles about on-site search ? May be we don’t call it the right way. So what is the right way to call it…

Search functionalities for online businesses

Search functionalities on websites are often not up to the task. Filters are an essential part of improving online experiences, but they are limited. Following smart guidelines is essential, but it is not quite enough for a Great User Experience.

The issue with site search

Since the birth of online stores, the web has expanded tremendously. However, the online customer experience still has fundamental limitations. Among them are the limited filtering options that cannot manage efficiently the amount of information, therefore site search remains a major issue. Many more products are available online nowadays, but site search hasn’t been able to scale up and adapt ! Baymard Institute surveyed top 50 US e-commerce websites and showed that they mainly offer poor filtering experience.  Many top brands…
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