site search

The biggest limitation in the e-commerce industry today is the burden placed on the consumer to choose and then fine- tune a keyword that accurately identifies or describes the product they want. Even though a great deal of work went into trying to add intelligence to keyword search box, it is still not up to the task. If the keyword is chosen right, the respective search engine’s algorithm will fish out relevant results. If not, consumers will have to iterate…

Baymard Institute published a rare study about E-Commerce Search Usability, including a usability benchmark of the search engines of 50 top e-commerce sites reviewed across 60 usability heuristics. In a previous post, I already mentioned their interesting report on Product Lists & Filtering Usability. This report on e-commerce search usability is intended to inquire more broadly, as it includes filtering but also much more (autocomplete, results layout, results logic & guidance, etc.). It ranks top sites, like amazon, Walmart, Sears,…

Since the birth of online stores, the web has expanded tremendously. However, the online customer experience still has fundamental limitations. Among them are the limited filtering options that cannot manage efficiently the amount of information, therefore site search remains a major issue. Many more products are available online nowadays, but site search hasn’t been able to scale up and adapt ! Baymard Institute surveyed top 50 US e-commerce websites and showed that they mainly offer poor filtering experience.  Many top brands…